High Art was created by The Natural Cannabis Company in 2014 as a crowd-sourcing solution to packaging design. From its humble beginnings, High Art has developed into an internationally-known art competition with thousands of entries annually from 140+ countries all over the world.

Each year professional and amateur artists create themed works through a variety of mediums to compete for $50,000 in prize money and to see their work featured on packaging, social media, at the High Art gallery in Santa Rosa, CA, and displayed at prestigious art events, in the United States and abroad.