CNBC – Porn and pot: The new business bedfellows

CNBC – Porn and pot: The new business bedfellows
October 19, 2015 Geraldo Cassay
CNBC pot and porn

Layla Price has recently licensed her name to the Natural Cannabis Co., which has three locations in the greater Bay Area, for regular new marijuana strains. Price will help promote the products—as well as assist with the selection of the strains and their names.

So far, she has worked with the company on two offerings—dubbed Pineapple Dream and Booty Kush—and an edible blue raspberry lollipop.

“Dona [Frank, owner of Natural Cannabis] was looking for a porn star that had a name,” said Price. “I’m not as big a name as [some other performers], but I smoke weed on a regular basis and I’m a big cannabis fan.”

Price said while she could have gone the traditional licensing route and worked with adult novelty companies for a branded sex toy, she feels the marijuana industry is more of a blue ocean—an opportunity with more potential return.

“There are so many girls out there,” she said. “The last thing people need is another toy or website. This is something different. … I make a lot more money in the cannabis industry than, say, if I created my own site or if a big toy company were to offer me my own toy because cannabis is growing. Before you know it, marijuana is going to be legalized everywhere, so I think it’s a smarter move.”

The move also helps her get a foot in the door of the marijuana industry. While Price says she doesn’t plan on retiring for another five years or so, she hopes to start her own dispensary when she leaves the adult entertainment world.

She’s using her present fame (she has 138,000 followers on Twitter) as a marketing tool for her own branded weed—promoting appearances at Natural Cannabis stores. But Joli, who has nearly 32,000 Twitter followers, says she hasn’t seen a lot of impact from her previous career.

“So far I’ve found there’s no [impact] whatsoever except my fans noticing that I’m changing what I’m doing. Instead of being naked, I now make pot treats. … I’m not sure most of them knew I was an avid stoner.”

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