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SelfBaked first became interested in the idea of creating a self-baked edibles company, after realizing there has to be an easier way for people to make their cannabis baked goods at home, without the smell, mess, time, and uneven dosing. It was, however, after watching the mother of a lifelong friend deal with a terminal illness that he knew this idea needed to become a reality. Cannabis provided relief for her pain, but she could not tolerate the smoke. Instead, she began to use cannabis edibles, baking many of them herself. Initially, we wanted to give medical marijuana patients more control over how they use cannabis and to empower people to enjoy the creativity of baking. While still serving medical marijuana users, the company has expanded into a recreational product for cannabis users and those who love baking. It’s also become a popular gift item.